Where's Worthenshaws?
Kirsty Henshaw and the Worthenshaws Brand
If you're wondering what’s happened to Worthenshaws, then don't worry, we're right here! We've had lots of questions regarding the launch of the new Kirsty's website, with many people asking what happened to the original Worthenshaws brand that they'd started to become so familiar with. Worthenshaws is very much still alive and kicking, we’ve just had a little bit of a makeover. Read on to find out exactly what’s happened to Worthenshaws…
Many of you will remember the episode of Dragons Den where entrepreneur Kirsty Henshaw approached the dragons’ panel for an investment, in order to help her launch her 'free from' Worthenshaws food products into the major supermarkets in the UK. Following Kirsty’s success on Dragons Den, Worthenshaws frozen desserts were soon flying off the shelves, as people rushed to sample a taste of these guilt-free treats. Of course, one of the reasons that these Worthenshaws products captured the public’s interest was the fact that they’re suitable for people who suffer from food allergies and food intolerances, a subject close to Kirsty’s heart.
Worthenshaws becomes ‘Kirsty’s’
Since her success on the Dragons Den, Kirsty Henshaw and her team have been mega busy; in addition to releasing a range of dairy-free milk alternatives, they’ve also been developing a fantastic new range of healthy ready meals. On top of all this, the company has been re-branding Worthenshaws in response to a variety of different factors.
When conducting qualitative research during the development of the new, healthy ready meals range, Kirsty found that although the Worthenshaws brand was fairly well recognised, many people identified more to ‘Kirsty Henshaw’, the busy working mum, than they did to ‘Worthenshaws’ as a brand concept. It was felt that the original name seemed a little old-fashioned, and didn’t really tell anyone about the products or their background.
Focus groups and market research also identified that people related more to the personable image of Kirsty herself, and it was clear that people wanted an honest and trustworthy brand – feedback soon demonstrated that we could better achieve this by using Kirsty’s name, rather than the less accessible Worthenshaws.
Other results of the Worthenshaws research showed that consumers really wanted a website packed with easy to understand nutritional information, and also that it was important to eliminate the guilt often felt for eating ready meals.
The Worthenshaws website has an overhaul!
The team at Worthenshaws took away all of the valuable insights provided by the research and started to make some plans. The end result was to rebrand Worthenshaws to Kirsty’s and update the website with the nutritional information that people were asking for – and here it is!
We’re still very much Worthenshaws Ltd, we’ve just updated the names of our products and website to help people more readily identify with us. It also saves the trouble that we used to have over the phone, where we had to spell out the word ‘Worthenshaws’ so many times a day!
We’ll be launching Kirsty’s range of healthy ready meals very soon, and our new Worthenshaws brand will also be launching in the USA later this year – we’ll be sure to keep you posted on our progress.